Tuesday, June 26, 2012
Is the Amazon Select Free Promo losing it's edge?
As a conscientious author, always looking for new ways to promote my books to the public, I jumped on board the Amazon Select promo with great hopes. The free promotion really did help me find my readers along with a great boost from the Free ParTay. So why then, have I pulled my books from Select and moved on to add my work to all the eBook retailers? It's simple. I believe that while the Promo worked great for a time, the glory days are over. Amazon has been flooded with authors taking advantage of the free days and readers (and this is just my opinion) have come to believe that they needn't buy books when they can just wait on the next days load of freebies to show up.
While that scenario works great for the reader, it's definitely not helping the author. I'm guilty of doing the same thing when I'm looking for a new read for my Kindle. The first thing I do is go to Amazon and check out the free best-sellers. I think what really hit it home for me was a review that I read. Nothing against the reviewer but when I read: "I loved this book, I can't wait until this author comes out with another free book so I can read more", that really opened my eyes. While I was very fortunate to have a second book in a series that made sales after the 12,000 I gave away in the promo, other authors out there didn't have that cushion.
I'm definitely not saying that Amazon is doing something wrong here, but I do think we are training readers (so to speak) into thinking they can get books without paying for them. If you're an author that doesn't want or need to make a living from your craft, that's all well and good, for the rest of us that's not going to pay the bills to keep me writing and not getting an outside job. Let's face it, as an author I write because I love it, but I also need to make a profit to keep doing what I love.
So back to my original question. Is the Amazon Select Promo losing it's edge? I can only say that it stopped working for me. When something no longer works, then it's time to move on and find a new way of bringing readers to our books. It was a great ride while it lasted and Amazon will forever have my thanks for helping me reach those that enjoy what I write. Now it's time to ride that horse into the sunset and on to new pastures (I think I'll leave the cowboy books to another author). Just my two cents for what it's worth.